Marketing

Taking a meaningful and impactful approach to marketing to drive the most value for a client and their brand. Utilising my extensive graphic design background to create a full suite of visual assets including logos, banners, website assets and social media posts. Creation of marketing strategy to cover all aspects of driving growth through tools such as social media adverts and organic social media growth from a unified and high quality approach to posting across all platforms.

Case Study: Confirmed Creps

Confirmed Creps is a retail brand that focuses on the secondary market sale of exclusive sneakers and clothing. I joined the brand with the aim of improving the marketing strategy, branding and web development to further drive sales and capitalise on the global $8 billion sneaker secondary market.

Branding:

Branding was the first key area that I focused on, updating the logo to a cleaner and more simple design, whilst also creating a clear colour pallet for the brand of white, green and dark grey. With the updated logo and colour pallet I was then able to create a suit of visuals which would be recognisable and be utilized across social platforms and the website.

Updated Logo

Social posts:

Social media posts were the spearhead of the marketing strategy and the driver for organic growth and sales, as such the posts needed to reflect the brand appropriately, being both high quality and recognisable. Within a 6 month period we experimented and changed styles twice, improving on the quality to create content that best showed off the product and was also was also appealing to share.

Social Media Ads:

As well as the organic growth we made use of paid social media advertising, I created a series of advertisements with the intention of hitting different target audiences. With those adverts I then did a series of AB testing to see which adverts work best, what elements could be changed to improve performance and which social media platforms converted to the most sales. After refining our approach, we were able to reach a point where our advertisement spend achieved a 1400% ROI or for every £1 we spent on adverts we received £14 in revenue. Comparatively, a study by Nielsen Analytic Consulting found the average ROI on online advertising was 118%.

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Pop Up Shop:

Through the growth of the brand and social media presence we decided to host a pop up shop for one day in a city where we had a large customer base and potential to reach our target market through physical marketing instead of just purely online. This was also a great way to meet the brands customers and see the social figures translate to real life. We ran a series of marketing activities for a month before the popup, using social posts, paid advertisement, personal networking and word of mouth. We were able to achieve a great turn out to the pop up and have our largest single day of sales to date.